The most important element of brand development is designing a logo and concept that targets your target market audience. Too many times my clients get caught up in wanting to design a logo that depicts their personality or what they like visually. Unless you are your target market this is MISTAKE NUMBER ONE.

As much as you want to like and appreciate the brand that you develop a smart business owner knows that the main focus is what appeals to his/her clients.

Do yourself a favour and trust the professionals, the worst clients (and I mean clients who are their own worst enemy) are those who try to micro manage our job and our designs. The reason you are paying money for someone to design a logo and brand for you is not because you have an idea and can't do it yourself. (although that may be the initial thought it is a very dangerous way of thinking)

Everyone is a specialist in their own specific field and unless you are in the field of marketing or design, it is impossible for you to know the constant evolution in marketing and design trends.

The point of hiring a professional brand company is to get their experience and education as to what works and what doesn't. The most successful brands put their trust in the company's that know what they are doing. Those are the businesses who will really engage their clients and consumers.

The following are tips to consider when developing a brand for your company.

1. Who is your target audience? Do you really know your clients? knowing your service/product does not mean you know your clients emotional reactions. Try to get into the minds of your potential prospects and if you feel like you can't then this is something your branding company should be doing for you.

2. Design modern and clean. Logos that are ornate and overly designed do not capture the audiences 10 second attention span. Clean logos i.e. Apple, IBM, Nike, etc. are the ones that are remembered and can manifest into any design and brand campaign that you initiate in the future. Also simple designs are the logos that transcend time and become iconic and memorable.




3. Detach emotionally from your brand. If you become too emotionally involved with the development of your logo you will all of a sudden feel the need to manage the designers so that they develop a design that represents you and your characteristics and emotions which may very well be counter-active. The best way to choose a design is create a small focus group of your ideal clients, offer them a gift in return and let your target audience decide what attracts them visually and emotionally.

In a society saturated with brands fighting for your attention where do you want your brand to be? Follow these steps and you will be on the right track to an everlasting branding image.

Sari.

www.u2r1media.com

posted by u2r1media @ 8:15 AM   0 Comments Links to this post