I often ponder what I'm going to blog about, I mean sometimes for me I would rather talk about life's challenges than just marketing, design and websites. Funny thing, I realize that most of what happens in our day to day lives also reflect our behaviours and practices in our business.

It occurred to me a few days ago that many people are so afraid of stepping out of the comfort zone and into the "unknown". What amazes me is that the fear becomes so apparent on their faces even when they aren't facing the situation themselves but just by them hearing it from someone else's life!

It saddens me, how society's definitions of normalcy really confines people to their boxes and cubby holes of comfort. Growth happens when people are uncomfortable, when you step into the challenge head on, when you dare to be different and be your own person.

I realize this a lot with clients I deal with. The fear to do something different, to not look "corporate" enough, or using a colour that's "too bold" although they want to stand out they still want to look the same as everyone else. Empowerment comes from the knowledge and actions that you are taking a stand and holding your own.

Sometimes it's just baby steps. If you are working with designers then perhaps take the plunge and use a colour like RED, or PINK and make a statement with your company. Something that says NOTICE ME! Why do we want to assimilate with the rest of the same when we are trying so hard to get noticed? Decide which side of the coin you want to stand on and then take the actions to do so and put fear in the corner - you will see it will slowly disintegrate there as you realize the success in your risks and feel the exhilaration of being someone different, special, RELEVANT!

I won't be that one with the big white wedding and the white picket fence and the three kids... You'll see me with my bright yellow shoes, my feathered earrings, traveling around the world, career woman with a big smile on my face KNOWING I'm doing what I want and not what people expect me to be.

I dare you to try it. I dare you to be a little bit of you today.

S.

www.u2r1media.com

posted by u2r1media @ 8:01 PM   0 Comments Links to this post