Thursday, August 20, 2009

  The trials of Branding!

We know all to well how hard it can be to brand your company. Talk about an inner struggle! After much brainstorming we decided that instead of creating sub domains we would develop two brand new names for the divisions and maintain them as an entity U2R1 Media.

Like the saying goes, "if it aint broke..."

So after many hours and brain cells I would like to introduce:

LiteStyle ~ for the low budget solutions, custom developed templates.



and

Moxy ~ dedicated to the development of online communities and social media websites!



Join our fan site on Facebook! "Moxy ~ A Division of U2R1 Media"

We'll update you on the latest and greatest in social media sites. Some amazing ground breaking websites are about to be launched in Fall/Winter 09/10 You are not going to want to miss what's coming up! It's mind blowing!

We are focusing our marketing initiative on Moxy and are very excited to branch out into the social networking development community as leaders and experts.

Watch for U2R1 Media to make a big splash in the industry!

www.u2r1media.com

Sari.

Wednesday, August 19, 2009

  Is Social Media just a Fad?

Did you know that if facebook was a country it would be the 4th largest in the world? Social Media online communities is the new revelation of communications. Trying to avoid it is like saying "I don't have email".

If you don't believe how vast and effective this viral entity is becoming then listen to this crazy story. A few days ago I tweeted "It's CIBC vs TD and TD is losing!". Today I get a phone call from CIBC customer service asking me if I sent someone an email. I said no I did not and asked what the email said. She quoted my tweet word for word, she seemed a bit confused as well because it wasn't really in any traditional format.

I soon explained to her that I actually posted that message on Twitter and was shocked at how it got to her office and I was even more shocked that she actually called me. She said she was happy that TD bank was losing! I told her time will tell :)

Need I say more?

We have just expanded 2 divisions of our company, one is called U2R1 Moxy geared toward developing social media websites. We are currently developing 4 sites not including our infamous www.toquesandbeavers.ca which has already launched and proving to be quite successful! the others should be launched by winter 2010.

It's an exciting time! marketing is becoming easier and faster. We are communicating directly with Hollywood where in the past they were like fantasy figures that were untouchable.

The world is getting smaller and your either a part of the evolution or on the sidelines. Personally I believe you can only grow by communication and expansion.

So on that note!

Follow me: CreativeCo_U2R1
Facebook me: Sari Gabbay
Join my Facebook Group: U2R1 Media Creative Consulting at its best!

and let's bridge the cyber gap together!

www.u2r1media.com

www.u2r1moxy.com
www.u2r1micro.com

Thursday, August 13, 2009

  Buyer BEWARE!

Time and time again I have people come into my office with unrealistic budgets and misguided ideas of what it takes to build a company's brand and website.

It's not the client's fault though, because there is no industry standard when you have all these self proclaimed web developers promising the world to people for pennies.

I'm so tired of having to explain quality vs. bargains. You know that the saying "you get what you pay for" is true. It reminds me of my grandfather, when I was young I used to live at their house in the basement apartment while I was studying at Ryerson University.

I would watch as my grandfather would hire all these contractors to fix odds and ends around the house. He was the man who would hire the cheapest service provider, to him it was always the bottom line. Well needless to say he spent more money fixing the mistakes of all these incompetent workers than he would having hired someone who charged a bit more but actually did the job well.

This is when I decided that in my business I was always going to provide quality and with that came a price, a value and a service that I could be proud of. The people who would pay for my quality would be ecstatic because they would see the results of their investment. They would realize how their own clients respond to their professional image, they would see the growth in their sales and ultimately their return for doing things properly would be faster and higher.

So, 7 years later, I am running a company setting my own industry standard. My prices are fair but not cheap, the quality surpasses the competition and our skills are exceptional, most importantly because the clients I have see the value in us and put their faith in us, it makes us strive and work all the more harder to satisfy and impress them.

Jeremy, my developer knows the pains we go through sent me this comic today which I knew I had to share as it is so hilarious and so true!


Experience the Multi-Sensory with U2R1 Media Inc.