PPC vs SEO

5
Mar
2009

I’m constantly hearing the same comments regarding Pay Per Click campaigns (PPC) “No body ever clicks on the right of Google, it’s a waste of money” I’m here to set the record straight about PPC listings and organic SEO (Search Engine Optimization). Yes the truth is everyone wants to be on the first page of Google as an organic ranked link. But getting there can be a long, tedious and an expensive battle, one that may drain you before you actually see the return that so many claim to reap!

PPC or Google Adword Campaigns are effective! People are spending thousands of dollars a month to be found on the side ad campaigns and if they weren’t seeing a profit and return from it why would they continue to do so?

Here are the benefits of PPC vs SEO.

PPC

1. You can launch your PPC campaign within 72 hours of your website launch, therefor starting to build your ROI immediately.
2. You set your monthly budget based on the competition in your industry and can adjust it according to your return.
3. No contracts with Google! If you see that it’s not sufficiently benefiting you then you can cancel at any time and haven’t taken on a huge investment.
4. The more you see the benefit the more money you can invest into your campaign to increase your visual impressions therefor always expanding and increasing leads.
5. Yes people actually do click on those links!
6. You can control which keywords get the stronger impressions and monitor which ones are profitable and which are not.

SEO

1. On a new site it takes about 6 months to a year to start seeing some boost in rankings.
2. In a highly competitive industry you have to spend a lot of money on optimizing your website for SEO and have no control as to when Google will rank you if at all on the first page.
3. Although many company’s claim they can guarantee, there is no 100% guarantee you will be ranked (even after spending thousands of dollars) Google has the final say on who get’s the lead with them.
4. SEO sites usually suffer in being visually dynamic because they have to be so content driven and rich, so if you do get to the top your site doesn’t look as inviting or desirable.
5. Very expensive and long process without immediate results.
6. It’s a constant battle, if you don’t maintain your rankings someone else will come and bump you down the next day and you’ll have to build the campaign again.
7. Not much control over which keywords will get you discovered.

Not to say that SEO is not beneficial because once you do get there and manage to stay on the first page of google then it is like hitting the jackpot! What’s funny is when I hear people brag about their site being listed on the first page of google they are so happy like they just won the lottery. Then when I ask them what keywords they are found on it’s like “oh just search “moving company in North York, Ontario, Canada”" or some crazy key word string that if you take out one word like Canada they disappear!

Plus to top it off you actually go to their site and it’s horribly designed and constructed and has so much mumbo jumbo text just to repeat the same keywords over and over! So your on the first page of Google but your site is annoying and uninteresting to read?

My advice in any case is to use professional SEO/PPC experts who will be able to actually put forth an effective campaign. If you are not the expert at this then you may or may not get the results you want but chances are you’ll get a lot of unwanted leads, your site will look amateur because you are over saturating it with unnecessary content and you’ll be spending money on keywords that aren’t even benefiting you.

Market smart! At the end of the day where you think you are saving money by doing something yourself you are probably spending more money and getting less results!

Sari.

www.u2r1media.com

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